A Letter to Coaches

Dear Coaches,

Your players and their parents are struggling to understand how good they are and how good they could be. That pressure and uncertainty propels them to seek out new coaches, teams, showcases, and tournaments.

The truth is that if players want to maximize their potential, they are chasing the wrong thing. Being better is a personal. What works for one player doesn’t work for all players.

Players need to be told what they are good at, what they are not, what they need to work on.They need to be given a personalized plan to help them get to where they want to be.

That’s how players get better. That’s how they maximize their potential. That’s how they become great. 

As their coach, you can’t provide them that level of personalization today. You can’t provide a comprehensive, individualized, and data-driven approach to help players move from the present to the future.

You may have technology and use data…but you definitely aren’t maximizing the value from it. And you don’t have the time to personalize a development experience for any individual player, let alone all of your players.

This creates what we call the Performance Potential Gap. The Performance Potential Gap is the difference between how a player is performing today and what they are ultimately capable of. 

The Performance Potential Gap exists because nobody really knows what good means. We don’t know how to assess it. We don’t know how to benchmark it. And we don’t know how to improve it. 

Until now.

Welcome to Player Intelligence.

Player intelligence combines technology, data, and expertise to enable coaches to hyper personalize development in real time. It is built on the premise that technology and data power everything now and will continue to do so in the future. 

It becomes the backstop to every training session, every practice, and every game, guiding and motivating your player towards personalized and achievable goals as they improve day after day, season after season. It incorporates new information such as game play into the feedback loop to offer new dimensions to their training that were previously unavailable. It provides a universal rating system that shows what it takes to play at various levels like high school, college, and the pros. 

Player Intelligence will help unify the entire industry so that all players can be compared on equal footing and play against the right level and caliber of competition. 

In short, it will change EVERYTHING.

Player Intelligence begins by leveraging data that is readily available. This could be as simple as taking out your phone, capturing a video, and uploading it to a Player Intelligence platform. The platform then cleans, standardizes, and processes the data to dynamically build a data profile of a player in seconds. Additional data sources such as a sensor or a game tracking device can be easily linked to enhance the profile and analytics. 

The platform seamlessly guides you and your organization as to what data should be collected and exactly what services you should be offering at various points in the year to maximize all of your players’ development and success. Most importantly, a Player Intelligence platform is YOUR platform. It has your colors, your brand, and your services. Your players will feel like they are receiving an elite development experience from you and that will keep them coming back year after year. 

Over time, Player Intelligence will incorporate things like motor preferences to help players understand how to leverage the way their bodies are naturally programmed to move and respond. It will provide recommendations for specific strength and conditioning plans based on what’s needed to augment a player’s athletic performance or for injury recovery and prevention. It will perpetually serve as the intelligence layer around the data that is purpose-built to understand and bring out the best in all of your players.

Player Intelligence will end the era of wasteful development for our players, continued frustration for parents, and suboptimal performance for you and your teams. It will close the Performance Potential Gap once and for all.

At Pelotero, we’re building the first Player Intelligence platform starting with baseball and softball. Join us as we build a future of intelligent players!

Best,
Pelotero